Did you know that approximately 70% of pet injuries occur at home?
Nowadays, with pets becoming increasingly common, dogs and cats have become a more familiar part of our lives. Pets are not viewed simply as pets, but as part of the family, and are treated more and more like people.
Dogs are popular pets, but these days it is rare to keep them outside, with most dogs living indoors.
More than ever, dogs live with us as members of the family. Yet, houses built for humans are not always comfortable for them to live in.
We launched “inutomo” with the hope that dogs, too, can live healthy lives just like humans.
Here at GOOD LIFE, we draw on our extensive experience and proven track record in floor coating to provide DOG LIFE COAT—a part of the inutomo lineup meant to ensure a safe indoor environment for dogs.
The flooring commonly used in homes is easy to maintain and comfortable for humans, but that is not necessarily the case for dogs. The smooth surface makes it easy for them to slip. And bracing themselves to walk also brings with it the real risk of slipping and getting injured.
In fact, about 70% of dog injuries occur in the home. When out on walks, dogs are kept on leashes, which helps prevent them from doing anything dangerous. Indoors, however, they are unleashed and free to move as they please. When left home alone, they usually spend their time quietly napping, but the moment their owners are around, it’s all about playtime, and they can be very insistent! The most common injury or accident that occurs indoors is the swallowing of foreign objects. However, when you count the total number of incidents caused by running around indoors—such as dislocations, fractures, slipped discs, and ligament injuries/tears—these actually surpass ingestion as the leading cause of indoor injuries.
What is DOG LIFE COAT?
● DOG LIFE COAT is a floor coating developed exclusively for dog owners, designed first and foremost to reduce the strain on your pet’s legs and joints.
DOG LIFE COAT – Features
■ Dogs won’t slip
■ Resistant to scratches from nails
■ Easy to clean and accident-resistant
■ Safe even when licked
Dogs won’t slip
DOG LIFE COAT is a floor coating designed first and foremost to reduce the strain on your pet’s legs and joints, protecting them from injuries and stress while living indoors. It is specialized for slip resistance, so that your dog can run around indoors without losing their footing and straining their body.
Resistant to scratches from nails
DOG LIFE COAT is scratch-resistant, meaning you do not have to give up on keeping your floors nice and clean, even when living with your dog. Whether your dog is sprinting around indoors or leaping off sofas and dining chairs, DOG LIFE COAT protects your floors from getting scratched up by their nails.
Easy to clean and accident-resistant
DOG LIFE COAT forms a film over the floor that prevents moisture from seeping in. This prevents urine from seeping in even when your dog does have an accident on the floor. The surface of the film does not wear down or peel even when cleaned with alcohol or chlorine-based products like bleach, making everyday cleaning quick and effortless.
Safe even when licked
Unlike wax, DOG LIFE COAT does not dissolve or break down even if your pet licks the floor, allowing you to keep them indoors safely. It is also safe if they happen to lick the floor while eating food spilled from their bowl.
Safety certification by a third-party organization
“CSR-D’ (Coefficient of Slip Resistance-Dog)” is a scientific index used to evaluate floor safety for small dogs, by quantifying the slip-resistance of floors. The higher the number, the less slippery the surface, indicating that it is an environment where small dogs can move around safely. For dog breeds prone to weak legs or hips, the slip resistance of floors is a key factor in creating a safe and comfortable living environment.
This index is measured under realistic conditions using a sliding strip made of a foamed rubber sheet that mimics the softness of a paw, and is covered with linen fabric. Studies have shown that 99.9% of small dogs are able to move around without difficulty when the C.S.R-D value is 0.676 or higher.
Our DOG LIFE COAT PREMIUM has achieved the excellent C.S.R-D value of 0.670. It is thus slip-resistant enough to be comfortable for almost 99.9% of small dogs. According to our research, no other oil-based floor coating on the market exceeds this value, meaning it provides one of the highest levels of slip resistance in the industry.
DOG LIFE COAT, backed as it is by scientific research, is the perfect choice for households with pets, in order to protect their health and safety.
Choose from two types of coatings.
Consult a Dog-Friendly Home Coordinator
Our trained staff, qualified in the specialized skills needed for dog-friendly homes, will propose the best solutions tailored to your dog’s breed and personality, as well as your household structure, lifestyle, living environment, and more.
Survey of Dog Owners About Their Homes
*Source of survey results:Pet-Lifestyle
Very necessary: 17.8%
Somewhat necessary: 50.7%
Not very necessary: 28.8%
Not necessary: 2.7%
*Approximately 70% of dog owners want expert advice.
Very necessary: 61.8%
Somewhat necessary: 36.3%
Not very necessary: 1.9%
Not necessary: 0%
*Approximately 98% of dog owners consider making special adjustments to their homes.
Slippery floors and steps cause strain on dog’s legs/hips: 53.4%
Odor: 50.7%
Scratches/stains on walls or floors: 41.1%
Excessive barking: 26.0%
Electricity costs: 19.2%
Nothing in particular: 4.1%
*The most common housing concern amongst dog owners was about their dogs’ legs and hips!
Dog-friendly flooring: 63.0%
Sink that can also be used to bathe dogs: 58.9%
Private outdoor play area for dogs: 53.4%
Building materials that protect against scratches and odors: 52.1%
Paw-washing station: 47.9%
Soundproof walls and windows: 42.5%
Remotely controlled heating, cooling, and lighting: 38.4%
Private toilet space: 38.4%
Gates and special doors to restrict dog movement: 34.2%
Sunroom/garden room (earthen-floor area): 27.4%
Dedicated storage: 24.7%
Floor heating: 17.8%
Home power generation: 16.4%
Home elevator: 2.7%
*Many dog owners wish they could do something about the floors in their homes.
Why Choose DOG LIFE COAT?
Reasons to Choose DOG LIFE COAT
■ Quality certified by a third-party organization
■ Showroom where you can experience the floor coatings yourself
■ Proven technical expertise and reliable customer support
■ Installation by carefully-selected staff
Quality certified by a third-party organization
DOG LIFE COAT has undergone testing by many certification organizations to verify its safety, slip resistance, and scratch resistance.
・Slip resistance test
・Abrasion/wear resistance test
・Chemical/liquid resistance test
・Registered as a Formaldehyde Voluntary Management product
・Food safety analysis test
Showroom where you can experience the floor coatings yourself
We have DOG LIFE COAT-installed showrooms in five locations: Shinjuku, Machida, Yokohama, Osaka, and Fukuoka. Dogs are allowed in all of these showrooms. Bring your dog to the showroom and let them run around on floors coating with DOG LIFE COAT, so you can see for yourself just how good it actually is.
Proven technical expertise and reliable customer support
We have been specialized in floor coatings since our founding in 1990,
and it is through this experience that we understand the unique flooring concerns of those who live with their dogs. We developed DOG LIFE COAT based on our extensive technical expertise in floor coatings, to resolve the many dog-related concerns we heard from our customers.
Installation by carefully-selected staff
Only a select group of our in-house staff—those with deep expertise and years of hands-on experience in floor coating—
are qualified to install DOG LIFE COAT, as it is a new technology.
Voices From Customers
I’m glad our dog can play safely indoors
on days when we can’t go out for a walk
Before, when we couldn’t go out on a walk because it was raining or for some other reason, our dog would still have energy left over at night and refuse to sleep, and would sometimes run around or chew on the furniture.
Now that we’ve gotten DOG LIFE COAT on our floors, we don’t have to worry anymore about our dog slipping on the floor when playing indoors (such as when playing tug-of-war with toys), and they can play tug-of-war as much as they want—free from stress and getting plenty of exercise. This has let them sleep soundly at night.
No longer have to worry about scratches
even with two energetic Frenchies
We have two very energetic brindle French Bulldogs, aged two and three, who are always wrestling and racing around the house.
It’s been two years since we got the coating, and amazingly, there are barely any noticeable scratches!
I wish we’d known about this sooner, because in my previous pet-friendly rental, we struggled with scratches and urine stains and it was such a hassle when we moved out.
We also like that the finish is more subdued than typical pet coatings like UV coating and silicone coating that are high-gloss.
Made the decision after
visiting the showroom with our dog
We bought a condo a few years ago, and used floor mats to protect the floors, but between accidents and scratches from our dog’s nails, replacing the floor mats regularly became costly and time-consuming. So we started looking to see if there was anything we could do. Then, we heard that a showroom in Machida had opened where you could actually try floor coatings for pets, so we went with our whole family, including our dog, to check it out. Our dog, being in a new place, was very curious and explored every corner, sniffing around and inspecting the edges of the room. While we were listening to the explanation about the coatings’ features, our dog started to get used to the showroom and began playing with the toys we’d brought along. When we tried our usual game of fetch, we were amazed by how different it was from home—specifically, the way they were able to stop without slipping! We tried fetch a couple more times after that, and could really tell the difference in grip when they stopped. It just looked like there was less strain on their body, and that’s what convinced us to go for it. Because we’d already moved in, they conducted an on-site inspection first, and we went ahead with the installation once they confirmed it was possible. For anyone considering it, I highly recommend visiting the showroom with your dog!
Facilities Where You Can Experience DOG LIFE COAT
XIV Yugawara Rikyu
| Store Name | XIV Yugawara Rikyu |
|---|---|
| Address | 631-1 Miyakami, Yugawara-machi, Ashigarashimo-gun, Kanagawa Postal Code: 259-0314 |
| TEL | 0465-60-2555 |
| Business | Resort hotel |
Kaneda Animal General Hospital
| Store Name | Kaneda Animal General Hospital |
|---|---|
| Address | 4-1-7 Kanedahigashi, Kisarazu-shi, Chiba Postal Code: 292-0009 |
| TEL | 0438-71-4048 |
| Business | Animal hospital Pet hotel Grooming salon |
animal life Ikoi Animal Hospital
| Store Name | animal life Ikoi Animal Hospital |
|---|---|
| Address | 899-2 Takashinacho, Wakaba-ku, Chiba-shi, Chiba Postal Code: 264-0024 |
| TEL | 043-252-5110 |
| Business | Animal hospital Grooming salon Dog training classes |
Royi’s Club Tokyo
| Store Name | Royi’s Club Tokyo |
|---|---|
| Address | 2-15-10 Shinkoiwa, Katsushika-ku, Tokyo Postal Code: 124-0024 |
| TEL | 03-6683-8923 |
| Business | Dog cafe Shop Dog park |
SEASIDE BULLS CAFE
| Store Name | SEASIDE BULLS CAFE |
|---|---|
| Address | 1-19-5 Ikinomatsubara, Nishi-ku, Fukuoka-shi, Fukuoka Postal Code: 819-0055 |
| TEL | 092-836-9903 |
| Business | Dog cafe |
Dog Cafe Onesta
| Store Name | Dog Cafe Onesta |
|---|---|
| Address | 1F, 3-31-5 Inokashira, Mitaka-shi, Tokyo Postal Code: 181-0001 |
| TEL | 0422-24-9833 |
| Business | Dog cafe Shop |
& BLOOM
| Store Name | & BLOOM |
|---|---|
| Address | 2-16-11 Jiyugaoka, Meguro-ku, Tokyo Postal Code: 152-0035 |
| TEL | 03-5726-9662（Salon） 03-6300-7610（Cafe） |
| Business | Pet salon Dog cafe |
Comparison with Other Slip Resistance Goods
DOG LIFE COAT
| Advantages |
Slip-resistant effect Makes more resistant to scratches Water-repellent, preventing moisture from seeping in Dirt/grime washes off easily No ongoing costs Long-lasting effects Compatible with floor heating |
|---|---|
| Disadvantages | High initial cost |
| Maintenance Methods | Vacuum cleaner: 〇 Wipe with water: 〇 Wipe with alcohol: 〇 |
| Cost over 30 years (Estimate for 30 m2) |
Approximately 180,000 yen *No ongoing costs |
Carpet tiles
| Advantages | Slip-resistant effect Wide variety of designs Each tile is individually machine-washable Easy to replace |
|---|---|
| Disadvantages | Moisture seeps in; stains easily Pet hair gets tangled on fibers Not compatible with floor heating |
| Maintenance Methods | Vacuum cleaner: 〇 Laundry machine: 〇 Wipe with water: △ |
| Cost over 30 years (Estimate for 30 m2) |
288,000yen *1,000 yen x 96 tiles x 3 replacements |
Pet wax
| Advantages | Inexpensive Easy to fix if you make a mistake Compatible with floor heating |
|---|---|
| Disadvantages | Effect doesn’t last long Difficult to apply Not compatible with some flooring materials |
| Maintenance Methods | Vacuum cleaner: 〇 Wipe with water: × Wipe with alcohol: × |
| Cost over 30 years (Estimate for 30 m2) |
108,000 yen *1,800 yen x 60 repaints |
Cork mats
| Advantages | Slip-resistant effect Can replace only the dirty tiles Soundproofing effect |
|---|---|
| Disadvantages | Moisture seeps in; stains easily Difficult to maintain hygiene May crumble and be swallowed accidentally by pets Not compatible with floor heating |
| Maintenance Methods | Vacuum cleaner: 〇 Laundry machine: × Wipe with water: × |
| Cost over 30 years (Estimate for 30 m2) |
300,000 yen *30,000 yen x 10 replacements |